Experiential Branding - The Strategy

Goods and services are no longer enough. To be successful in today’s increasingly competitive environment companies must learn to stage experiences for each one of their individual customers.

We have entered the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers that engage each one of them in an inherently personal way.

Joe Pine and James Gilmore, the Experience Economy

Solutionz Media Group has partnered with Strategic Horizons to leverage their intensive work in the area of experiential branding.  We have coupled their "Thinking Studio" with our integrated planning process to help companies transform from being product centric to centering their focus on creating memorable customer experiences. 

Experiential Branding - The Physical Implementation

Solutionz Media is partnering with Orlando based Configurations for production of experiential branding concepts, including design, exhibits and events.

Configurations is a leader in Experiential Branding. Through this partnership we can take you from the creation of sound strategies to the production of creative environments and interactions that produce the desired responses.

Configurations moves your target audience from Brand Awareness to Brand Adoption by creating programs, environments and immersive interactions that differentiate your offerings and win against your competition.